RM과 정보기술
CRM을 효과적으로 추진하기 위해서는 영업조직 자동화(Sales Force Automation : SFA), 콜센터(Call Center), 캠페인 관리 등의 도구가 필요하며, 이를 위하여 데이터 웨어하우스(Data Warehouse)와 데이터 마이닝(Data Mining)기술이 필수적이다.
1) 데이터 웨어하우스(Data Warehouse)
기업이 보유하고 있
The Problem/ Opportunity
Existing information system
No longer met the user’s needs
IT infrastructure
Did not communicate with each other
Social computing : internet marketing
The IT Solutions
Extensive Hard & Soft ware
infrastructure supports
MSM Tech.
A wireless remote management system
WAN
Large datacenter
data on the location, driving speed, arrivals at bus stops are collected and transferred to the TOPIS Center through wireless communications network. The TOPIS Center processes the collected data and provides real-time bus operations information.
The data collected through BMS is then transferred to the TOPIS Center where data is processed and passed to the end users through various means. The e
data in Seoul city’s highway traffic management center. We used weather data in the weather center, day of week data in calendar. Our unit of analysis is a car. Using these data, we score traffic jam; calculate average of each independent variable to standardization. In first hypothesis, rainy day’s traffic jam score is higher than sunny day’s traffic jam score. In second hypothesis, weekda
data.
B. Survey Questionnaire
- Appendix
C. Sample Selection
We have conducted the survey on 100 existing customers. By visiting six of the FedEx Kinko’s centers located in highly populated areas around Seoul, respondents were conveniently selected. Therefore it can be assumed that they are representatives of the whole population to be studied.
D. Data collection
Location: Fed
Call Center
전화로 고객과 Communication을 하기 위한 영업지원 및 고객 SVC Center
숙련된 Operator가 CS 마인드를 기본으로 고객에게 판매정보를 전하거나, 고객으로부터의 문의 사항이나 클레임을 처리
CTI
Call Center는 CTI(Computer Telephony Integration)라는 시스템을 활용
CTI는 고객의 구매이력 Data를 축적하여 고객
centered, they are not used to neutral term. On the other hand, teachers and students tend to use more neutral term than other occupation. This data collection shows that occupation is a key influential factor which has more power than gender or age. Also, occupation is determinant that shapes one’s way of speech and vocabulary choices.
Chart3.
Gender
Neutral
Terms
Neutral Non
N
1. Introduction of UNIQLO
1.1 Company Overview
Name : FAST RETAILING CO., LTD.
Established : May 1, 1963
Head Office : 717-1 Sayama, Yamaguchi City, Yamaguchi 754-0894, Japan
Tokyo Office : Midtown Tower, Akasaka 9-7-1, Minato-ku,
Tokyo 107-6231, Japan
Number of Full-time Employees (Consolidated) : 15,915 (As of February 29, 2012)
Paid-in Capital : 10,273 million yen
Number of I
Summary
This report is the review of UNIQLO, a leading casual apparel retailer in the world. UNIQLO is known for its high quality, fashionable clothes and affordable price. This report will discuss the reasons behind UNIQLO’s success, popularity and how it makes use of Information Technologies to compete among its competitors. This report is to examine the organization structure, value chain a
skyrocketed. Among the opinions, the leading ones are three, which are the shortage of supply, abundant liquidity, and speculative demand for apartment market. Even if there were controversial debates on the crucial reason, no one could apparently say the crucial reason with well explaining empirical data. That is why we started writing this paper to organize the crucial reason systematically.